Use a punch or a die, I chose the latter. The Cuttlebug cut and emboss RIP tombstone die. The tag is made from black card and the background created with white picket fence distress stain and orange dylusions translucent paint. I stamped the main image from the TH Halloween blueprint stamp plate with white Brilliance ink and the mini webs in black stazon. I stamped Linda onto a separate piece of card and coloured her in with Adirondack pens. Added white writing to the die cut shape and stamped the trick or treat.
This is a close up of how fab the white Brilliance ink stamped out. It's the best one I've found up to now.